The Home Depot makes you truly feel at “home”
Home Depot is well known for its huge selection of home improvement products, ranging from tools to lumber to appliances to home furnishings. They offer competitive pricing and a large in-store inventory of just about anything a do-it-yourselfer could need to make repairs or improvements to their home.
Home Depot was founded in 1978 by Arthur Blank, Bernie Marcus and banking and merchandising consultants. They had a vision of offering one-stop shopping for the DIY homeowner. They created a design featuring a large warehouse structure that allowed the stores to offer more product variety and inventory than their competitors.
From the very beginning, Home Depot associates were taught to always offer the best in customer service to customers. They became leaders in this within the home improvement industry, helping to guide customers through the steps of their projects. From laying tile to handling a power tool to changing a fill valve to gardening and landscaping, associates are known for their friendly expertise and service. Associates are also required to undergo rigorous product knowledge training. Many stores offer clinics for the do-it-yourselfer so that customers can learn how to handle projects proficiently themselves.
The Home Depot is the fastest growing retailer in all of United States history, and they now have stores all across the globe. They have also developed strategic product alliances with the best industry-leading manufacturers in order to deliver the most exclusive and diverse assortments to their customers. There is always an ideal combination of national brands and other proprietary products such as RIGID and Ryobi tools, BEHR paints, LG appliances, and Toro lawn equipment. The company continues to set the standard for an innovative merchandise selection for the remodeler, the weekend do-it-yourselfer as well as the professional contractor.
Home Depot has definitely revolutionized the home repair and improvement industry. Their business model of bringing the best in both supplies and knowledge to the consumer all while helping them save money has brought them many loyal customers. Founders Bernie and Arthur decided early on that the customer would have a bill of rights, entitling them to the very best assortment, price and quantities of merchandise. They would also be entitled to receive help from trained associates who were always accessible on the sales floor. Their philosophy of customer service is “whatever it takes,” and this means cultivating a great relationship with clients rather than just doing a sales transaction. Founder Bernie has been quoted as saying, “At the end of the day, we’re in the people business.”
There is even a company museum called The Legend located at the Atlanta Store Support Center. It chronicles the history of the chain and shows the values that set them apart from the competition. It is open mainly to associates and stockholders, but can also be toured by the general public by appointment. It features items from the earliest days of the chain on up to the present day and shows its evolution as one of the most innovative and successful home improvement retailers in business today.
Source : Home depot – http://ezinearticles.com/?Home-Depot&id=7769096